While at John Street I wrote the majority of the content and articles for the new pc.ca new Crave More website launch. The process took the majority of the summer of 2014 and included writing close to 100 pages of original content. The site utilized Google Analytics to give real time trend reports on what […]
Targa Truck – Social Content Creation
The Targa Truck project was the brainchild of Mark Bovey. He created a logo and a brand for this project and pitched me on it to be the co-diver/navigator. Using my contacts in the motorsport community, we created a pitch deck and began approaching new sponsors to contribute money to the project. Thousands of people started […]
WoodsDreamJob.com – Website/YouTube/Contest/Social Generated Content
This iconic Canadian brand that’s been largely ignored for the bulk of the last 15 years. It has a long serving outdoors brand in camping since 1885. We introduced a new look and all new products. The challenge was their marketing budget. So we created the outdoorsman’s dream job. We put out a job placement […]
Labatts Blue Light – RefreshmentDuo.com
Created a tool belt navigator for our refreshment duo. Site had 26 videos shot on the sets of the TV spots using the print photographer.
Labatts Blue Light – Rebrand/TV
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