This was the pitch winning Air Canada rebrand Gary Westgate and I produced for JWT. The creative came out of the insight that travellers are modern day wanderers and wonderers. The places they go and all the experiences they have stay with them and becomes part of them. The entire emotion of the campaign was […]
Targa Truck – Social Content Creation
The Targa Truck project was the brainchild of Mark Bovey. He created a logo and a brand for this project and pitched me on it to be the co-diver/navigator. Using my contacts in the motorsport community, we created a pitch deck and began approaching new sponsors to contribute money to the project. Thousands of people started […]
Coke – Multimedia Hockey Promotion
Microsoft – B2B Multimedia Campaign
Up Express – Multimedia/OOH/Stunt
Up Express is a new direct train to Person Airport from Union Station. How do you get the word out that you can go from downtown to the airport in 25? Here’s how.