The Targa Truck project was the brainchild of Mark Bovey. He created a logo and a brand for this project and pitched me on it to be the co-diver/navigator. Using my contacts in the motorsport community, we created a pitch deck and began approaching new sponsors to contribute money to the project. Thousands of people started […]
WoodsDreamJob.com – Website/YouTube/Contest/Social Generated Content
This iconic Canadian brand that’s been largely ignored for the bulk of the last 15 years. It has a long serving outdoors brand in camping since 1885. We introduced a new look and all new products. The challenge was their marketing budget. So we created the outdoorsman’s dream job. We put out a job placement […]
Labatts Blue Light – Rebrand/TV
Heart and Stroke Foundation – Social PSA
Yiri Fischer has long been an advocate of learning CPR since his heart attack. That gave us the idea to use his experience and the actual footage of his heart attack and life being saved by CPR in this this PSA. With some coaxing and a lot of effort negotiating with the NHL, and Yiri […]
