Air Canada – Multimedia Corporate Rebrand
This was the pitch winning Air Canada rebrand Gary Westgate and I produced for JWT. The creative came out of the insight that travellers are modern day wanderers and wonderers. The places they go and all the experiences they have stay with them and becomes part of them. The entire emotion of the campaign was […]
PC.ca – Website Development
While at John Street I wrote the majority of the content and articles for the new pc.ca new Crave More website launch. The process took the majority of the summer of 2014 and included writing close to 100 pages of original content. The site utilized Google Analytics to give real time trend reports on what […]
Canadian Tire – Multimedia Corporate Rebrand/Stunt/TV
While working at Taxi Toronto in 2010. I worked almost exclusively on Canadian Tire focusing on Canadian Tire Automotive. During the summer of 2010, Canadian Tire purchased PartSource, giving them access to a parts bit of over 400,000 parts. So, they sold enough parts to build a car, and their Service Centres had the expertise […]
WoodsDreamJob.com – Website/YouTube/Contest/Social Generated Content
This iconic Canadian brand that’s been largely ignored for the bulk of the last 15 years. It has a long serving outdoors brand in camping since 1885. We introduced a new look and all new products. The challenge was their marketing budget. So we created the outdoorsman’s dream job. We put out a job placement […]