While at John Street I wrote the majority of the content and articles for the new pc.ca new Crave More website launch. The process took the majority of the summer of 2014 and included writing close to 100 pages of original content. The site utilized Google Analytics to give real time trend reports on what foods are trending in Canada – not just overall but by province. The site organically adapted and was intuitive to the way consumers used it. There were quick opinion surveys, reposted tweets, recipes, videos and in-depth articles on foods Canadians crave.
