While at Publicis I did the campaigns for the Toronto Blue Jays for 2 seasons in a row. Players were the big draw, but they had limited acting ability, so the first year we didn’t ask them to do much more than what they know how to do, swing or throw. The Frank Thomas ad […]
Tensor Band – YouTube Preroll/Viral Video
Tensor didn’t have a lot lot money to shoot a series of online bumpers and preroll. So the solution was getting the rights to use different fail videos that were circulating online in this clever use of repurposed footage. A producer approached all the owners of the footage and we were able to get the […]
Quiznos – Crowd Sourced Online Contest
This was the first purely online promotion done while at Ogilvy & Mather. We created an open source donut commercial that people could upload their own videos and share on their social networks. Daily, weekly and monthly prizes were awarded to the best uploaded videos.
GMC – Corporate Sponsorship Campaign
GMC has a long proud heritage of sponsoring the Calgary Stampede. In this campaign we art directed the copy onto leather wood and paper.
Lakeport – Viral Video/YouTube Preroll/TV
Lakeport is a budget beer with little money to sponsor sporting events. So we took a negative into a positive with this campaign that played up the fact we don’t sponsor expensive sports teams – instead – we we put our money into making great beer.