While at Publicis I did the campaigns for the Toronto Blue Jays for 2 seasons in a row. Players were the big draw, but they had limited acting ability, so the first year we didn’t ask them to do much more than what they know how to do, swing or throw. The Frank Thomas ad […]
Lakeport – Viral Video/YouTube Preroll/TV
Lakeport is a budget beer with little money to sponsor sporting events. So we took a negative into a positive with this campaign that played up the fact we don’t sponsor expensive sports teams – instead – we we put our money into making great beer.
Robin Hood – Multimedia Corporate Rebrand/Stunt
Moms are one of the hardest target audience around. So how do you engage them? For starters, moms love their kids. So we created 2 kids that encompassed all of childhood and got them to sell mom creating memories in the kitchen.
