Tensor didn’t have a lot lot money to shoot a series of online bumpers and preroll. So the solution was getting the rights to use different fail videos that were circulating online in this clever use of repurposed footage. A producer approached all the owners of the footage and we were able to get the […]
Quiznos – Crowd Sourced Online Contest
This was the first purely online promotion done while at Ogilvy & Mather. We created an open source donut commercial that people could upload their own videos and share on their social networks. Daily, weekly and monthly prizes were awarded to the best uploaded videos.
Lakeport – Viral Video/YouTube Preroll/TV
Lakeport is a budget beer with little money to sponsor sporting events. So we took a negative into a positive with this campaign that played up the fact we don’t sponsor expensive sports teams – instead – we we put our money into making great beer.
