During the winter of 2015, while at JWT I rewrote and helped redesign a whole new platform and interface for the AirCanada.com website. The project included developing a whole new design, UX experience for online and mobile as well as a completely refreshed brand tone as well as new new content. […]
Air Canada – Multimedia Corporate Rebrand
This was the pitch winning Air Canada rebrand Gary Westgate and I produced for JWT. The creative came out of the insight that travellers are modern day wanderers and wonderers. The places they go and all the experiences they have stay with them and becomes part of them. The entire emotion of the campaign was […]